Case Study: POBCO, Inc.
How POBCO Made 5,700+ Parts Easy for Buyers with a Custom Quoting Tool
Client Background
POBCO offers more than 5,700 custom conveyor parts. But their old site made it difficult for buyers to find what they needed or request a quote, so many left before ever reaching out.
Client Challenge
POBCO needed more than a new look. They needed a website that worked for buyers and their team. Buyers wanted to quickly filter thousands of parts, build a cart, and get fast, accurate quotes. The sales team needed a way to review and approve quote requests, so only qualified leads came through.
What We Did:
- Redesigned the website for clarity
- Built a custom quoting tool
- Simplified the buyer’s journey
- Improved account security and approvals
Our Solution
We partnered with POBCO to redesign their site and build a quoting tool tailored to their business. The new filter lets customers quickly narrow down parts by size, configuration, or spec. Once buyers find the right products, they simply add them to a cart and request a quote in a few clicks.
To keep things secure, we added an account registration system. Customers request access, and POBCO approves each account before quotes can be submitted. This keeps the process safe for everyone.
How We Did It
The new website not only looks modern, but also makes it easy for buyers to find what they need and reach out. POBCO’s team now saves time managing accounts and reviewing quote requests. Everyone gets a smoother, more satisfying experience.
Results
Now, POBCO’s website brings in more qualified leads and delivers results like:
- Turning an outdated website into a secure, streamlined digital sales tool.
- Simplifying the quoting process for thousands of products and configurations.
- Key Outcomes:
- 5,700+ products now searchable
- Faster quote requests
- More qualified leads for sales
- Buyers can now filter, configure, and request quotes with ease
- POBCO now has account approval workflows for greater control over who can request quotes.
Overall, it’s now faster and easier for customers to do business with POBCO.
Conclusion
With the new website and quoting tool, POBCO transformed how they serve both customers and the sales team. Buyers quickly find what they need and reach out, and the team receives more qualified leads. This faster, simpler process now supports POBCO’s growth.
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