Websites that Work
Bring in leads and build credibility.
Marketing that Scales
A Small & Mighty Team
Case Study: POBCO, Inc.
POBCO: 5,700+ Parts Made Simple with a Custom Quoting Tool
Client Background
POBCO, a manufacturer of custom plastic and wood conveyor components, was managing its vast catalog of over 5,700 parts with an outdated website that no longer supported the needs of their customers. The process for requesting quotes was cumbersome, making it difficult for buyers to navigate products, configure parts, and submit inquiries with confidence.
The Challenge
The company needed more than just a modern website—they needed a system that simplified complexity. Buyers had to be able to filter through thousands of parts and variations, build a cart, and submit a custom quote request, all while maintaining accuracy and efficiency. POBCO’s internal team also needed a streamlined way to review and approve user accounts, ensuring only qualified buyers could request quotes.
Our Approach
We worked with POBCO to completely redesign their website and develop a custom-built quoting tool tailored to their business. The new site features an intricate filtering system that allows customers to quickly narrow down products by configuration, size, and other specifications. Once products are selected, buyers can add them to a shopping cart and seamlessly submit a request for a custom quote.
To maintain security and control, we built in an account registration system—customers must first be approved by POBCO before they can submit quotes. This ensures that only verified users move forward in the process, protecting both POBCO and its buyers.
Execution
The new WordPress-based site balances modern design with highly functional tools. We created a user experience that simplifies complex workflows, giving buyers clarity and confidence as they search for products. On the back end, the site supports POBCO’s team with account management and streamlined review of submitted quotes.
Results
The upgraded website has transformed how POBCO manages customer inquiries by:
- Turning an outdated website into a secure, streamlined digital sales tool.
- Simplifying the quoting process for thousands of products and configurations.
- Allowing buyers to filter, configure, and request quotes with ease.
- Providing POBCO with account approval workflows for greater control.
Improving the overall customer experience, making it faster and easier to do business with them.
Conclusion
With its new website and custom quoting tool, POBCO has not only modernized its digital presence but also redefined the way buyers interact with their catalog. The result is a more efficient, user-friendly process that benefits both customers and the company’s sales team—turning complexity into clarity and outdated systems into a scalable solution for growth.
It's Time for Marketing That Actually Works
Your business deserves more than “good enough.” It’s time to fuel your next stage of growth.