Websites that Work
Bring in leads and build credibility.
Marketing that Scales
A Small & Mighty Team
Case Study: Lavelle Machine
Lavelle Machine: Turning an Outdated Website into a Sales Tool
Client Background
Lavelle Machine, a precision machining company serving industries from medical to defense, had been operating with an outdated website that no longer reflected their capabilities. Their online presence didn’t match the sophistication or quality of their work—making it hard for potential buyers to quickly understand what they offered or why they stood out.
The Challenge
Lavelle didn’t just need a new look. They needed a custom website that clearly communicated their technical expertise, built trust with procurement teams and engineers, and created a seamless experience across every device. Their old site lacked clarity, speed, and scalability, which limited both credibility and growth.
Our Approach
At Mandile Web Design, we take a strategy-first approach to every build. For Lavelle Machine, that meant designing a fully custom-coded WordPress site built around their goals and content—not the other way around.
We started by clarifying their core messaging: what they do, who they serve, and why their precision work stands apart. Then, we developed clear, professional copy that highlights their capabilities in a way that’s both technically accurate and easy to understand.
To reinforce that message visually, we collaborated with our creative partners to capture authentic photography and video inside their facility—showcasing their team, equipment, and quality control processes.
The site’s layout and navigation were carefully planned to guide buyers to the information they need most: capabilities, certifications, and contact. Every decision—from the words on the page to the formatting —was made with usability and professionalism in mind.
And because we build for the long term, we set up Lavelle’s site for easy updates, ongoing maintenance, and ADA accessibility compliance.
Execution
The final result was a ground-up rebuild that turned Lavelle’s old website into a modern, performance-driven platform. We integrated:
- Custom-coded design optimized for speed, security, and scalability.
- Strategic copywriting that communicates value and builds credibility.
- Professional photography and video that humanize and differentiate the brand.
- Streamlined navigation and responsive design for an intuitive user experience.
- Backend structure and maintenance plan for ongoing security and performance.
Results
Lavelle’s new website now acts as a sales tool, not just a brochure. It gives buyers a clear understanding of what Lavelle does and the confidence to reach out. The site presents their capabilities with precision and polish—mirroring the same quality they deliver on the shop floor.
Since launch, Lavelle has seen stronger engagement from prospective clients, improved SEO visibility, and a digital presence that finally matches their reputation.
Conclusion
This project reflects what Mandile Web Design does best: blending custom development, strategic messaging, and thoughtful design to create websites that drive results. Lavelle Machine’s new site isn’t just an upgrade—it’s a long-term asset that grows with their business.
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